Future Retail Newsletter

How multi-brand stores are evolving beyond just selling products, the performance metric that retailers are overlooking and H&M’s latest strategy to appeal to consumers.

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RETAIL // The Most Important Metric In Retail A store’s media value is something retailers are not paying attention to. But if reasonably measured, it can provide a far more complete view of a store’s performance. businessoffashion.com nbsp; RETAIL // New Data Shows Impact Of Emotion In Experience-Based Retail New data shows brands have an opportunity to build emotional bonds with customers via experience-based retail. forbes.com RETAIL // DTC Brands Grow Up And Multi-Brand Retailers Shift Strategies As startups are competing to build more modern stores for direct-to-consumer brands, they are starting to think about how they can help brands grow beyond just giving them a space to sell their product. modernretail.co nbsp; DESIGN // Transportational Interiors Faced with the ever-competitive dining and lifestyle landscapes serving Asia’s trendy urbanites, architects are going to new lengths to create standout experiences. jwtintelligence.com CONSUMER INSIGHTS // Shopping Is An Omni-Channel Journey Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey. thinkwithgoogle.com nbsp; TECH // Havaianas Used AI To Create A Shoppable Virtual Storefront Using Google Vision AI technology, consumers could aim their phone’s cameras at the mural’s different patterns and embedded easter eggs to shop. glossy.co STRATEGY // H&M Has A New Strategy To Avoid Retail’s Deadliest Mistake H&M is launching a buy-now, pay-later service, letting customers keep an item for 30 days before deciding if they want to keep and opt to pay for an item in four installments. businessinsider.com nbsp; BRAND HIGHLIGHT // Bentley Celebrates 100 Years With ‘Vision Of The Future’ Experience The one-hour experience is expressed through three zones called “light”, “air” and “earth” involving sight, smell, and sound. campaignlive.co.uk BRAND HIGHLIGHT // Lululemon Takes Experiential Retailing To 20,000 Square Feet Lululemon on Thursday morning is opening its biggest store ever, in the Lincoln Park neighborhood of Chicago. And you can do a lot more than just shop there. cnbc.com nbsp; BRAND HIGHLIGHT // Toys ‘R’ Us Is Coming Back With A Different Twist New stores will be smaller and will let multiple brands create experience of their own within Toys ‘R’ Us to show off their wares to an appreciative audience. fastcompany.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com