Future Retail Newsletter

The continual growth of experiential retail, how brands are creating awareness through cafes & eateries and why accepting competitor’s returns is the new retail strategy.

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OUTFORM // Brands Push Awareness Through Eateries & Cafés In an effort to expand their presence and let customers experience them in a whole new way, retail brands are venturing into unexpected areas of restaurants and cafes. outform.com nbsp; RETAIL // Pop-Up Stores Earn a Permanent Place In Retail Strategy Pop-ups are becoming more collaborative and are gaining in popularity with bigger stores and brands, allowing them to the viability of stores in certain markets with less risk than traditional long-term leases. bloomberg.com RETAIL // Brands Are Stretching The Definition Of Retail Stores in the past were essentially inventory hubs. That model is now waning; More brands are using their storefronts not to hold stock but to simply catch people’s eyes. modernretail.co nbsp; RETAIL // Where is Experiential Retail Headed? The increased drive for experience-based retail across the nation reflects a deeper economic trend─one with implications that go far beyond shopping centers and the shifting tastes of Millennial consumers. globest.com STRATEGY // Accepting Your Competitor’s Returns Is The New Retail Strategy Traditional retailers with brick-and-mortar footprints have been experimenting with strategies to increase footfall and revenue, including a slightly controversial move: accepting returns from competitor brands. econsultancy.com nbsp; TRENDS // The Power Of Consumer Experiences Learn how companies such as Primark and Samsung KX are challenging the status quo of retail and unlock new experiences for customers. licenseglobal.com DESIGN // An Architect Used Amazon’s Alexa To Build A Smart Salon In LA Francisco Gonzalez-Pulido vitalizes the spatially ‘outdated’ hair and salon industries with Starring by Ted Gibson, a tech-powered hairdressing studio. frameweb.com nbsp; BRAND HIGHLIGHT // Shiseido’s Red Ginza Street Pop-Up An immersive pop-up invited guests to “check-in to the future of skincare” through interactive games, AR technology, and beauty treatments. moodiedavittreport.com BRAND HIGHLIGHT // McKinsey Is Opening A Store At The Mall of America Why is a consulting firm opening a brick-and-mortar store? To see which technology compels customers to enter a store, shell out more money when they do shop, and stay longer. fortune.com nbsp; BRAND HIGHLIGHT // Tiffany & Co. Opens Immersive Exhibition In Shanghai After two years in the making, Tiffany & Co. opened its first-ever experiential exhibition in Shanghai called “Vision & Virtuosity” to appeal to its large and important social media-savvy consumer base. thecut.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com