Future Retail Newsletter

How tech can shape retail in the 2020s, why augmented retail is the new consumer reality, and Adidas launches an ‘out of this world’ activation.

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RETAIL // How Tech Can Shape Retail In The 2020s “There’s just amazing technology that’s already available that if it were applied to retail would fundamentally change the shopping experience,” former Walmart U.S. President and CEO Bill Simon said. cnbc.com nbsp; RETAIL // Private Equity Firms Will Invest In Small Beauty Brands In 2020 Faced with steep competition and record buyout prices for beauty brands, private equity firms will get more creative with their investment strategies in the coming year. glossy.co RETAIL // Startups Break Into the Cashierless Retail Space Startups like Grabango and Zippin have launched to help retailers launch Amazon-Go like facilities that allow customers to walk in and out without having to stop at a cash register. modernretail.co nbsp; CONSUMER INSIGHTS // Consumers Would Pay More For A Better Shopping Experience Despite improved digital tech, retailers are struggling to deliver coherent encounters with brands. retaildive.com CONSUMER INSIGHTS // Top Consumer Trends for Marketing Leaders in 2020 Marketing leaders must stay alert to these trends to shape consumer culture in 2020. gartner.com nbsp; DESIGN // Permanent Packaging Designed For A Circular Economy While It might sound like a Utopia fever-dream, the idea of designing for a circular economy is not all that far away, even when it comes to something as seemingly impossible as permanent packaging. thedieline.com DESIGN // This Indian Retail-Gallery Blends Shopping With Art In a retail-gallery in India, Studio Renesa creates spatial complexity through its curved brick-partition walls. frameweb.com nbsp; TECH // Augmented Retail: The New Consumer Reality Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality technology, coming to a “store” near you. nielsen.com BRAND HIGHLIGHT // Camp Wants To Be America’s Favorite Place For Toys The disappearance of Toys ‘R’ Us was a harsh blow to toymakers and a boon for Amazon and Walmart. Ben Kaufman is betting his future on a store that reimagines all of it. forbes.com nbsp; BRAND HIGHLIGHT // Giant Thinks AR-Games Are Ripe For Grocery Aisles Giant Food Stores has introduced an augmented reality (AR) promotion, Snowflake Search, designed to send kids on scavenger hunts in stores while their parents shop. retailwire.com BRAND HIGHLIGHT // An ‘Out Of This World’ Launch Scheme For Adidas Adidas used a launch activation to highlight a partnership with the International Space Station (ISS). essentialretail.com nbsp; OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com nbsp;