MEDIA

OUTFORM PROJECTS WIN 2 DESIGN AWARDS FOR GLOBAL APPLE LAUNCHES.

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Outform are proud and honored to announce that they have won 2 awards at the prestigious A.R.E. design awards in Las Vegas.

The two 2011 award-winning campaigns were for their work with Apple, on producing giant window displays for the worldwide launches of iPad and iPhone 4.

Ben Chanoch, Senior VP Sales & Marketing, was delighted to attend the event and share in the celebrations.  “Working with a brand such as Apple is both challenging and also a great honor.  Their focus and attention to detail is legendary and every project launch raises the bar in expectations and innovation.  We are delighted to mark our entry into the US market with such prestigious recognition and would like to thank our client, the judges and all of our team for their hard work.”

This larger-than-life visual window presents the iPad as an innovative device for experiencing a huge variety of media all in one product. The display demonstrated the ability for users to download and read books, listen to music, play games, play and watch DVDs, watch TV shows; designers created giant replicas of books, CDs, DVDs, apps, printed New York Times newspaper, Netflix envelope, and more with painstaking detail. The iPad sample featured an oversized video screen displaying looped video to highlight capabilities and define the product.

To illustrate Apple iPhone’s Facetime application, where users on both ends of the phone can see each other as they talk, visual merchandisers created a whimsical holiday display featuring Santa Claus. The display features a full-sized, sculpted Santa holding an iPhone in his hand that is visible to passersby. The image on his phone matches the oversized iPhone display standing on a pedestal, where the face of a little girl helps connect the window’s theme: “Seeing Is Believing.” The greatest challenge to designers was synchronizing the video between the actual hand-held iPhone and the giant prop, but the result is a real-time modern display touching upon the traditionalism of the holiday.