The Shopper Agency – which offers services in behavioural research, shopper marketing and retail design – has become part of global retail experience group Outform.
Founded five years ago in Leeds, The Shopper Agency has tripled in size over the last two years. It lists companies such as sports licensing specialist Fanatics, and SHS Drinks on its client list.
Outform, which has 250 employees and has just been through as equity restructure, has become a ‘significant’ shareholder in The Shopper Agency. It is the first time either company has entered into such an arrangement. They plan to work together to provide fully integrated services for clients.
“This is a very exciting time for The Shopper Agency, at a critical point in our business plan. Integrating with Outform bolsters our existing capabilities and scalability whilst reinforcing plans for growth. It opens huge global opportunities for both teams, allowing us to help more brand and retail owners to future-proof their customer experience,” says The Shopper Agency founder Martin Fawcett.
“The Shopper Agency’s expertise coupled with Outform’s manufacturing heritage and global production abilities will offer clients truly comprehensive and unparalleled solutions. With the enhanced reach and support the collaboration will provide, we can empower brands across the globe with greater control over their retail spaces, product launches, brand compliance and retail distribution.”
Outform EMEA managing director James Haggas says: “Outform has made some significant global investments in recent months and we are delighted to embark on a joint strategy and growth plan with The Shopper Agency. Together we are seeking to partner with brands who recognize the need for innovation both in the online and physical realms. We can take consumer experience to a whole new level.”