In the efforts to contain the novel coronavirus that has quickly taken cities across the globe by storm, major retailers are being forced to close their doors. The virus transcends all industries, generations, and continents, and what we are seeing right now, especially in retail, is absolutely unprecedented. As retailers try and brace themselves for the uncertainty that lies ahead, business leaders around the world fear that a recession in the global economy could be a foregone conclusion. Amidst all of the uncertainty, however, one thing that retailers can be sure of…
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