The news of the pandemic sparked an immediate rush to grocery stores. Shortly after, people started to settle into a new reality that revolved around their living room. The “stay at home” customer has become a critical audience for brands.
Over four ﬂoors and some 2,400 square meters (nearly 26,000 square feet), Nike Paris, House of Innovation 002 gives unparalleled access to Nike’s best innovations, athlete storytelling and experiences.
For off-price retailers, shopping is a real-world experience that has as much to do with the hunt as the kill — and the hunt happens in the physical world. Forget contagion, bargain shoppers want the thrill of the in-person treasure hunt.