Outform is a Future Retail agency covering the most current trends in the industry. Given the COVID-1 9 landscape, our team has started to uncover some of the most interesting micro-trends happening in our culture at this time. We will be bringing you industry insights every week that explore emerging conversations from global consumers across different channels. Our team will examine topics surrounding consumer insights, retail, design, brand highlights, and technology.

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Sidewalks Become The New Aisle

In response to intense lobbying by local businesses, City councils in Oakland, New York City, Miami, and many others have passed legislation allowing restaurants and businesses to set up open-air seating. Local shops (which too have seen a surge since the beginning of COVID-19) are breaking boundaries of their retail spaces, and extending their aisles into the sidewalks. Click here to get the full report.

 

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Shop Goes The Livestream

 

As early as 2017, livestream shopping was being widely used in China. For western counterparts, livestream shopping, like most technology, only started to pick up steam as everyone looked for new ways to come together to engage safely and shop from home. As some customers still have hesitations in returning to stores, brands have a huge opportunity with livestream shopping. Click here to get the full report.

 

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Gaming Sets A New Stage For Entertainment

 

Gaming offers a sense of escapism and the surreal all while connecting to a wider community of players. The platform gained surprising new relevance during the pandemic lockdowns at a time when global stages like Coachella, the Olympics and NBA games have been canceled or postponed. Click here to get the full report.

 

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