Future Retail Newsletter #149

Fashion apparel makes a comeback, the DTC trends to watch in 2021, and how marketers are embracing hyper-personalization. This and more in this week’s Future Retail Newsletter.

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RETAIL // External Reference Designs The Next Frontier For Experiential Sneaker Retail Built within the world’s largest luxury sneaker store, Presentedby is an experiential space for consignment footwear and streetwear designed by External Reference. frameweb.com Read More

RETAIL // After a Year of Uncertainty, Retailers Embrace Agility in 2021 A platform-based approach offers flexibility and allows retailers to scale or upgrade their technology solutions as needed to easily adapt to change. risnews.com Read More

RETAIL // Fashion Apparel Makes A Comeback, Focus On Digital Deepens, And Other 2021 Predictions The pandemic, and recovery from it, will likely define the year as consumers look to refresh their wardrobes and retailers hold on to new practices that worked, analysts say. retaildive.com Read More

TRENDS // 8 DTC Trends To Watch In 2021 While the broader industry outlook remains uncertain, one thing is clear: Digitally native brands will continue to adapt and evolve in the year ahead. retaildive.com Read More

TRENDS // Why Google’s Shoploop Missed The Social Shopping Trend Six months later, it seems that Shoploop still hasn’t hit its stride, according to industry insiders who spoke to Digiday. digiday.com Read More

TRENDS// How Marketers Are Embracing Hyper-Personalization In 2021 A pandemic that’s sent everyone online, a new breed of savvy online shoppers, and the ability to perform predictive analysis with vast swaths of customer data, suggest 2021 is the year brands need to embrace hyper-personalization. clickz.com Read More

TECH // Want a Pandemic-Friendly Way to Try on Makeup? There’s an AR Solution for That Gone are the days where product testers are displayed in beauty aisles as more brands leverage the use of augmented reality. retaildive.com Read More

CONSUMER INSIGHTS // People Are More Likely To Trust And Buy Purpose-Driven Brands A study finds that when comparing two brands, purpose can make a big difference. fastcompany.com Read More

BRAND HIGHLIGHT // IKEA Releases Furniture Collection To “Democratise the Gaming Experience” IKEA has thrown its hat into the e-sports ring with a line of furniture and accessories designed for PC gaming in collaboration with popular hardware brand Republic of Gamers. dezeen.com Read More

OUTFORM // Newsletter Survey How are we doing? Please take a moment to provide your feedback on our Future Retail Newsletter. outform.typeform.com Read More