Weekly Newsletter

The appeal of hyper-specialist stores, IKEA’s subway station showroom, and why AI is the future of retail. This and more in this week’s edition of The Future Retail Newsletter.

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RETAIL // How Ministry of Supply Makes Experiential Retail Pay Off Brands are looking to flashy attractions to draw foot traffic in stores and also drive sales, but it’s not that easy. glossy.co nbsp; RETAIL // How Unattended Retail Is Shaping Retail’s Future Unattended retail has gone from being a conversation about one thing – mostly vending machines – to a conversation about a whole range of offerings, all under the single heading. pymnts.com RETAIL // Hyper-Specialist Shops Of Berlin One shop sells nothing but buttons, another sells only liquorice, and another is ‘the world’s first textile butcher shop’. In the age of Amazon, it seems the way to thrive is to specialize. theguardian.com nbsp; CONSUMER INSIGHTS // The Difference Between How Younger & Older Gen Xers Use Social Media If marketers are treating all members of a generation the same, they will fail to create the type of meaningful engagement that drives revenue and love of a brand. adweek.com CUSTOMER EXPERIENCE // Utilizing Technology for Frictionless Retail Experiences Zebra’s Global Shopper Study found 42% of store associates had little time to help shoppers because of the pressure to get other tasks completed. Here is how retailers can incorporate technology to create a smoother retailer experience. risnews.com nbsp; TRENDS // Six Emerging Consumer Trends For Retailers A multi-step buying journey is now the reality for most retailers, but few companies have succeeded in optimising every step of that journey. thedrum.com TECH // 4 Reasons AI Is The Future Of Retail Retail is a fast-moving sector, and success in the industry means keeping up with technologies. mytotalretail.com nbsp; DESIGN // This Ethereal, Multi-Purpose Flower Shop in China Is Designed Like A Poem More concept store than mom-and-pop flower shop, the multifunctional space was designed to be ultra-versatile and accommodating. frameweb.com BRAND HIGHLIGHTS // How Pizza Hut Is Building An In-House Customer Experience Team Pizza Hut spent the last 18 months building a team of marketers who can use data from people visiting its sites to create services like chatbots. digiday.com nbsp; BRAND HIGHLIGHTS // Ikea Turned A Paris Subway Station Into A Showroom, And It’s Glorious Fifteen hundred products hang from the walls of La Madeleine’s metro station, beckoning riders to the company’s new, small-format shop. fastcompany.com OUTFORM // HOW ARE WE DOING? TAKE OUR SURVEY We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com nbsp; OUTFORM // GET MORE INNOVATION NEWS Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com