Future Retail Newsletter

Why CX design is important for branding, how retail theater keeps customers excited, and how one store sells goods in exchange for trash.

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RETAIL // Retail Is Taking An Even More Immersive Turn Turning shopping into an immersive, multisensory experience has been much vaunted as a way in which bricks-and-mortar stores can compete in an increasingly online retail landscape. jwtintelligence.com nbsp; RETAIL // Apparel Is Out Of Fashion Considering the number of apparel retailers on the ground and online, it would appear to be a winning category. But broad sales trends are not in the sector’s favor. retaildive.com CONSUMER INSIGHTS // On The Psychology Of Consumer Behavior Direct-to-consumer brand Beauty Pie layers data with psychology and qualitative research to gain the rich user insights that power its subscription model. marketingweek.com nbsp; DESIGN // “Metallic Wood” Is As Strong As Titanium But Five Times Lighter University of Pennsylvania engineers have tinkered with a sheet of nickel to produce a material they call “metallic wood”, which is extremely strong and light. dezeen.com DESIGN // Scented Dinners? This Installation Feels Like Being Inside A Flower Bouquet As part of The Art of Bloom exhibition at the Daikoku Design Institute, visitors will be treated to a so-called scented dinner where each plate is pared to an emotion and its corresponding flower and essence. frameweb.com nbsp; CX // Branding Is Dead, CX Design Is King CX design encompasses every interaction that a customer has with a business. The scope is enormous, so how do brand designers fit into the equation? toptal.com BAND HIGHLIGHT // Facebook Debuts Coffee Shops Free coffee, loaner bikes, and public events: These are some of the amenities that tech brands and banks offer at a new generation of retail spaces. fastcompany.com nbsp; BRAND HIGHLIGHT // A Pop-Up Store Where Rubbish Is Exchanged For Recycled Products Shoppers can only get recycled products from Miniwiz’s Exchange pop-up store in Sardinia if they bring in plastic to be repurposed, as the shop doesn’t accept money. dezeen.com BRAND HIGHLIGHT // Target Is Looking To Efficiently Fulfill Digital Orders Target’s strategy of using its stores to fulfill orders placed online continues to drive an increase in both digital sales and foot traffic. modernretail.co nbsp; OUTFORM // Future Retail Magazine – August Issue How investing in technology can take retailers to the next level, the expansion of shoppable images, and BOPIS – the trend that is merging physical and digital retail together to satisfy consumer needs. outform.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com