Bottle service represents one of the biggest opportunities for spirit brands to impact consumers in on-trade environments like bars and clubs. The bottle service ritual extends beyond ordering the bottle and has become a core visual element in any nightlife environment. This is why Absolut tasked us to create an electrifying experience when ordering Absolut Vodka that captures its premium brand status. By offering unique and highly visible nightlife elements, Absolut added two effective ways of capturing consumer attention to its toolkit.
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