Absolut knows how to get the party started anywhere, and that’s no different when it comes to retail. Absolut challenged Outform Group to create a display that would capture the brand’s fun, energy, and memorability qualities in an off-trade environment. Using our innovative technology, Outform Group created a retail display with both flare and sophistication.

Impressive animations on an LED arch, a DJ booth and speakers that pumped electrifying music, and a 360-degree selection of Absolut products created a disruptive and memorable in-store experience. The impossible-to-miss Absolut LED Shimmer Arch resulted in attention, consideration, and increased sales, making the display the main focal point of the entire store.