Absolut is known for bringing the energy and creating lasting memories. But how can those same qualities be shown in a liquor store to send a message of strong brand presence? The Absolut Standout Retail Display encompasses these qualities. The gorgeous structure creates a major focal point with an impressive size, 360 degree branding, and a sequins finish. These elements draw attention and increase foot traffic by disrupting the routine shopper’s typical purchasing behavior. The corrugated design makes this display a cost-effective solution that can easily be translated to multiple retail campaigns. The Absolut Standout Retail Display instantly owns the liquor store floor and creates a bold and unforgettable “WOW!” effect.

 

Challenge.

Represent Absolut’s bold spirit in an off-trade environment, creating a noticeable presence and enticing shoppers’ interests.

 

Creation.

Absolut’s classic blue color, iconic bottle silhouette, and shimmering sequins finish was strategically used to reflect┬áthe brand’s style and exciting energy, creating memorable in-store disruption.

 

Outcome.

A 14-state presence created a major in-store statement, drawing attention and increasing Absolut Original vodka sales by over 33% and overall Absolut sales by over 13%.

71 DISPLAYS

Created

14 STATE

Domestic Brand Presence

80-250 CASES

Housed Per Display

10,000 CASES

Promoted During Campaign