Airports are a key point-of-sale location for liquor brands, but travellers are usually rushed and distracted in this environment and easily overwhelmed by competing brand messages. How can we capture the attention of busy travellers during their duty-free shopping experience? Our approach was to instinctively connect through the dazzling Absolut display, positioning the brand in a point of prominence. Placed atop an animated LED glass base, Absolut’s bottle is illuminated from within in order to leverage the familiarity of its iconic bottle design. By elevating the experience of the bottle, Absolut was able to turn heads and drive sales.

 

Idea.

Get the attention of rushed travelers in an airport environment by leveraging Absolut’s brand spirit and bottle design.

 

Outcome.

An LED pedestal with 360 degree 3D animations that capture attention and bring focus to the illuminated Absolut bottle on top.

MULTI-MARKET

Rollout Across 25 Markets

60 DAY

Manufacturing Cycle

INCREASED

Footfall

1 DAY

Global Deployment