There’s a warm and joyous energy during the holiday season, especially in New York City. Citibank wanted to join in on the holiday fun in an authentic way, something that can be challenging for banks. We saw the perfect opportunity to implement a dazzling Holiday Window Light Show that transformed Citibank’s New York City branches into a snowy winter wonderland, while still maintaining a polished and professional atmosphere.

 

Problem.

Banks are not associated with fun and warmth.

 

Idea.

Incorporate the holiday spirit into Citibank’s brand.

 

Solution.

A dazzling display for Citibank’s storefronts.

53 BRANCH

Presence

30 DAY

Lead Time

4 MILLION+

Impressions

2015 HOLIDAY

Seasonal Campaign