In the competitive fitness tracker category, differentiation is difficult, but crucial. On top of that, many shoppers are unaware of the potential benefits of activity tracking and hesitate to make purchase decisions in-store. Jawbone recognized the opportunity to better engage with shoppers, and tasked us to create displays that made it happen. By engaging shoppers through thought-provoking questions, our retail displays spark interest in the UP by Jawbone system, ultimately transforming curiosity into purchase.

 

Consumer Insight.

Shoppers either don’t know what fitness trackers are, don’t see a place for them in their life, or are overwhelmed by the choice.

 

Takeaway.

Create an informative and interactive solution to engage and teach customers about benefits of the UP tracker.

 

Result.

An engaging display featuring thought-provoking questions which drew shoppers in to explore the Up by Jawbone line further.

350+ UNITS

Deployed Globally

90 DAY

Manufacturing Cycle

45+ SECOND

Average Consumer Engagement

400% INCREMENTAL

In-Store Sales Increase

POPAI OMA

Winner - Sports Equipment