Smartwatches beautifully combine fashion and function. Not only do they need to work well, they need to look good doing it. Motorola realized the importance of trying on in-store amid a category where many smartwatches are locked behind glass, attached to hefty alarm systems, or regularly run out of battery from misplacement on charging units. To solve this problem, we designed and created displays that feature an innovative Constant Charge Cuff, letting shoppers easily slip on any watch and get the best Moto 360 experience.
Market challenge.
Shopper cannot always fully experience smartwatch benefits in-store due to devices being locked or left uncharged.
Strategy.
Design a display which not only shows off the beauty of the Moto 360 smartwatch, but also lets customers try on the device and interact with the powerful Android interface.
End result.
An interactive display which lets customers try on the Moto 360 easily, keeping it charged and ensuring it is always displayed properly and beautifully.
1,150 DISPLAYS
In Store
MULTIPLE SKUs
Represented
7 DAY
Deployment Time
1,400+ HOUR
Charge Duration
POPAI OMA WINNER
Personal Electronics & Software
