A core component of Motorola’s smartphone strategy is to provide extensive customization options. However, the challenge with customization is finding a seamless and elegant way to showcase it. Unlike competing brands that don’t offer as many customizable options, Motorola needed to find a way to leverage its value proposition without taking attention away from the primary product. Outform’s answer resulted in an easy to use retail solution that houses multiple elements, enabling consumers to design their perfect phone.
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