Sportswear shoppers aren’t typically impulse buyers; they want to know their purchase is going to work for them every time. As a company that offers the best in performance eyewear, Oakley needed a platform that showcases both product and messaging in order to inform shoppers about the latest and greatest features on offer.
We created a flexible and affordable retail solution equipped with interactive touch buttons and a digital screen to highlight product features and influence selective sports shoppers. By offering information and an easy way to try on eyewear, the Oakley Counter Display made a big impact on in-store conversions.
From Sketch to Market