Weighing in at over 50 tons, the “Samsung Hand” is the largest advertising sculpture created to date. Tasked by Samsung to build brand awareness, we created an ambitious out-of-home advertising project. We delivered a highly visible and impactful wow factor to Germany’s Frankfurt International Airport. Travelers depend on their mobile phones in order to stay connected while on the go. By leveraging an airport location, Samsung was able to resonate with consumers on a more impressionable level.

 

Challenge.

How do you get people to think about your brand at the right time?

 

Strategy.

By creating an out-of-home advertisement at the airport, we were able to reinforce the brand in a location where staying in-touch via mobile is critical.

 

Result.

With millions of people travelling through Frankfurt Airport, Samsung was able to resonate with people at the right time.

52 MILLION

Impressions Annually

15.2 METERS

From Top-to-Bottom

WORLD'S 9th

Busiest Airport

GRAPHIS AWARD WINNER

Environmental Design

Graphis Award Samsung Hand