TAG Heuer collaborated with Android to bring the first line of true luxury smartwatches to the market. When introducing the product line to retail, both brands needed representation without diluting either core identity. A new retail design language was created to merge the conventions of luxury timepiece display with technology. We took design inspiration from both worlds while maintaining focus on the product.

 

ON TIME

Global Deployment

MERGING

Of 2 Iconic Brands

2 MONTHS

To Market

HIGH-QAULITY

Craftsmanship