True Religion is not just a premium apparel brand, it’s a lifestyle. However, behind its aspirational image is the need to drive consumer behavior and induce strong brand preference. Being a “dream” brand, True Religion needed a retail solution that captured people’s attention while also demonstrating its core luxury personality. Outform’s Window Light Show enabled True Religion to maintain high visibility and captivate attention without blocking store view. The result was a display that embraced the brand’s core image while maintaining a welcoming appeal.
Across the U.S.