Future Retail Newsletter #143

Retailers are expanding into the digital and virtual side of commerce, Twitch is helping brands stand out, and consumers have an elevated expectation for seamless shopping experiences.

Want more industry news? Click here to sign up for our weekly newsletter and receive the latest news in tech, innovation, design and retail right in your inbox.

TRENDS // Industry Leaders Predict 2021 Content Commerce Trends 2020’s surge of community spirit, video content, social media usage, and e-commerce sales lead us into enhanced intimacy, virtual worlds and social commerce. contentcommerceinsider.com Read More

TRENDS // 9 Retail Trends, Tactics & Innovations For Success In 2021 The 2020 shake-up has spawned some invaluable epiphanies and accelerated platforms and allegiances formerly on the sidelines – giving rise/credibility to trends, tactics and innovations that may make 2021 a groundbreaking year. forbes.com Read More

TRENDS // As Brands, Retailers Think Post-Pandemic, Big Names In Beauty Are Tied-Up With Retail Chains With a 14 year partnership between Sephora and JCP, Sephora is doubling-down on the shop-in-shop strategy by collaborating with Kohl’s, while Ulta and Target have revealed a partnership of their own. thefashionlaw.com Read More

RETAIL // The Top Omnichannel Adjustments Retailers Made in 2020 The brands that outwitted, outlasted, and outplayed mass store closures used their square footage to optimize their e-comm. Here are the two experiential pivots that’ll become permanent moves. morningbrew.com Read More

RETAIL // Are Local Retailers Ready To Flex Their Omnichannel Muscles? By many indications, scores of independent retailers have rushed to launch or expand e-commerce, introduce curbside pickup and local delivery and amplify their social media presence to survive the pandemic. retailwire.com Read More

TECH // The Next Big Thing In Retail: Hybrid Links Of The Virtual With The Physical As online shopping has soared, even before covid-19 added extra fuel, Chinese internet firms have dreamed up new ways to engage consumers and Chinese tech firms are pouring fortunes into them. 2pml.com Read More

CONSUMER INSIGHTS // Why Retail Key To Survival May Be A Hub Model Where The Consumer Is The Pilot 2020 transformed consumer behavior. With elevated expectations for a seamless shopping experience, consumers now demand flexible fulfillment, personalization, safety, and sustainability as the price of entry into their wallet. forbes.com Read More

BRAND HIGHLIGHT // Why White Claw Used Twitch For Its Latest Campaign As brands attempt to find new ways to execute live online events, Twitch is increasingly getting a second look. modernretail.co Read More

BRAND HIGHLIGHT // Starbucks Smart Lounges: Part Cafe, Part Co-Working Space Starbucks has always promoted itself as a “third space” for working, and as the trend for remote working grows this concept reinforces the brand’s unique positioning in that space. gdrinsight.com Read More

OUTFORM // Newsletter Survey How are we doing? Please take a moment to provide your feedback on our Future Retail Newsletter. outform.typeform.com Read More