Future Retail Newsletter #144

COVID-19 has turbo-charged the digital beauty experience, virtual fitting rooms become an essential e-commerce tool, and Sony unveils their immersive music studio. This and more in this week’s Future Retail Newsletter.

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RETAIL// COVID-19 Has ‘Turbo-Charged’ The Digital Beauty Experience The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, MD at Outform EMEA cosmeticsdesign-europe.com Read More

CONSUMER INSIGHTS // If Given The Choice, Nearly Half Of Consumers Prefer To Shop In-Store According to Raydiant’s 2021 consumer behavior report, 40 percent of consumers have decreased their visits to physical stores because of COVID-19. alistdaily.com Read More

TECH // Inventors Create Working Hoverboard Hacksmith Industries have created a functional hoverboard that actually lifts off the ground using magnets — and isn’t some marketing stunt or hoax, like hoverboard projects of yesteryear. futurism.com Read More

TECH // 2021 Fashion-Tech Predictions Stores will be repurposed, virtual commerce will mature and tech companies will continue to diversify and proliferate. voguebusiness.com Read More

TECH // Virtual Fitting Rooms, From Marketing Gimmick to Essential E-commerce Tool In a pandemic, customers no longer have the opportunity to try before they buy. The fashion tech sector is working hard to make online alternatives more realistic. Should we expect a breakthrough soon? finance.yahoo.com Read More

TECH // Cadillac Shows Off Single-Eater VTOL Drone Concept The company showed off a drone and a self-driving box-on-wheels that, it says, is like a mobile living room. engadget.com Read More

BRAND HIGHLIGHT // Sony Unveils Immersive Music Studios First project from new Los Angeles-based division is a virtual performance from Epic Records-signed singer songwriter Madison Beer. musicbusinessworldwide.com Read More

BRAND HIGHLIGHT // A Closer Look At RH’s Aspen ‘Ecosystem’ The brand last week made an investment into a major Colorado real estate development, which includes stores, restaurants, residences and a spa. retaildive.com Read More

BRAND HIGHLIGHT // Wild One, The Design-Focused Dog Brand Expands Into Target Stores Online pet startup Wild One is making a big move into brick and mortar retail with a deal that puts its products in 844 Target stores. forbes.com Read More

BRAND HIGHLIGHT // EBay Targets Mobile Shoppers with Holiday AR Sweepstakes The online marketplace teamed with NBA star Anthony Davis to promote the web-based game and give away 500 pairs of collectible sneakers. retaildive.com Read More

OUTFORM // Newsletter Survey How are we doing? Please take a moment to provide your feedback on our Future Retail Newsletter. outform.typeform.com Read More