Future Retail Newsletter

Brands try to understand Gen Z shoppers, retailers and customers are not seeing eye-to-eye, and shoppers’ optimistic outlook on the holiday season.

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RETAIL // The Retail Apocalypse Is An Apparel Apocalypse So far this year, 10 of the 16 major retail bankruptcies were filed by companies that mostly or exclusively sell apparel and/or footwear and things are not likely to end there. retaildive.com nbsp; RETAIL // The American Dream Mall Is The Next Step In The Evolution Of Retail On October 25, after more than $5 billion of investment and two bankruptcies, the first stage of the American Dream mall will open. Consumers will finally get to see what $5 billion buys. forbes.com RETAIL // 8 Dressing Rooms And What They Say About The State Of Retail Innovative technology aims to make the dressing room experience more magical and helpful for the customer. But in reality, there is a large gap between the promise of technology and what is currently happening in retailers’ dressing rooms. retaildive.com nbsp; RETAIL // A Bizarre Luxury Shopping Village Is Launching In New York The UK’s Bicester Village has quickly become one of the most popular tourist attractions in England, reportedly becoming the second most-visited destination by Chinese tourists there. businessinsider.com CONSUMER INSIGHTS // PwC’s 2019 Holiday Outlook Consumers are optimistic about holiday shopping this year with 86% telling us they will spend the same or more this holiday as they did in 2018. pwc.com nbsp; CONSUMER INSIGHTS // Retailers And Customers Disagree On Returns Or In-Store Experiences Retailers are not meeting customer expectations, and in many cases are missing on the fundamentals. prnewswire.com TECH // Why Tech Is Proving Pivotal To Successfully Managing The Changing High Street Intelligent high-street retailers are looking to integrate technology in their stores in a bid to better understand their new consumers in order to delight and keep them and their custom. chargedretail.co.uk nbsp; TECH // Virtual Reality Marketing In The Time Of Oculus Quest The big question for marketers to consider is whether VR is now here to stay and if so, how can it be used to drive engagement and reevaluate communication models with the customer. alistdaily.com CONSUMER INSIGHTS // Teens Are Shopping Differently, Giving Brands An Uncertain Outlook Teenagers have lowered their self-reported annual spending by 4% from a year earlier, due to the belief that the economy is getting worse. forbes.com nbsp; BRAND HIGHLIGHT // Sony’s “Ghostbuster” Experience In Japan Includes AR Headset Prototype Visitors to Ginza Sony Park can battle virtual ghosts in the immersive, location-based game that blends CGI with real-world settings. mobilemarketer.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com