Future Retail Newsletter

Physical stores are creating better customer experiences, digital brands are upending the mall, and partnerships are helping DTC brands test the market. This and more in this week’s Future Retail Newsletter.

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RETAIL // How Brands Look For Low-Cost Ways To Test Physical Retail As direct-to-consumer brands look for cheaper ways to acquire customers beyond Facebook and Google ads, it’s no longer a question of whether an online brand will open a store, but when. modernretail.co nbsp; RETAIL // Retail’s Most Buzzed About Flagships of 2019 From major department stores like Nordstrom to the No. 1 U.S. warehouse club, Costco — which opened in China a couple of months ago — U.S. retailers are making headlines worldwide. rethink.industries RETAIL // How Digitally Native Brands Are Upending The American Mall Amid store closure closures left and right by mass brands from Gap to Victoria’s Secret, malls are being forced to figure it out or face their fate. modernretail.co nbsp; STRATEGY // Rent The Runway And Nordstrom Have Big Plans To Reshape Retail The two companies will partner to design new products, make Nordstrom inventory available on the Rent the Runway platform, and expand drop box locations. fastcompany.com STRATEGY // How Retailers Are Trying To Win On Delivery Ahead Of The Holidays Fast, reliable delivery options have become table stakes for today’s brick-and-mortar retailers, thanks to Amazon. Now, they’re also becoming an important part of these retailers’ marketing strategies. modernretail.co nbsp; TECH // Why Visually Enabled Retail Is Coming Into View Scandit explains how visual and mobile technology — such as barcode scanning, self-checkout and computer vision — are growing in retail commerce and healthcare. pymnts.com CX // Better Consumer Experiences In Physical Retail eCommerce keeps rising, but physical retail isn’t dead. Brands such as Lululemon are trying to build better consumer experiences inside physical store spaces. pymnts.com nbsp; BRAND HIGHLIGHT // Polo Builds Ice Lounge Inside Bloomingdale’s To Promote Outerwear Polo installed an ice lounge that’s kept at 18 degrees in Bloomingdale’s New York flagship to encourage customers to test out the brand’s outerwear. alistdaily.com BRAND HIGHLIGHT // Lululemon’s Mall Of America Megastore Puts Experiential Retail Roughly 10% of the brand’s stores in the future could mirror the 19,000-square-foot store, which boasts events, workout studios and a smoothie bar. retaildive.com nbsp; BRAND HIGHLIGHT // Nike Direct Plans To Boost Tech To Grow Sales At Flagship Stores Nike is making it clear that its two-year-old “Consumer Direct Offense” initiative, aimed at garnering a bigger percentage of its sales at its own stores, is just getting started, with tech at its center. fortune.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com