Health and beauty is one of the few categories where consumers want brands to know who they are, and therefore one of the biggest opportunities lies in unified commerce. Brands and retailers need to understand the journey their customers are taking across all channels. Then leverage the rich data available to serve deeper, more meaningful, personalized content that will drive engagement and conversion. It’s no longer about operating channels in silo but creating a seamless experience that brings on and offline together. The focus will be on brands and retailers to drive innovation and meet shoppers where they are, connecting beyond price, product and ingredient.
Hair care
Skincare
Fragrance
Cosmetics