Peek & Cloppenburg, an international retail clothing department chain, wanted to bring a digital shopping experience to their physical store locations through the use of endless aisle solutions. To do so, Outform created a store within a store featuring clever, eye-catching retail technology.
Oversized tablets displayed messaging and were instantly noticeable, even from a far distance, drawing in shoppers. The space had two stations, each equipped with three tablets to let customers browse the wide range of products offered at Peek & Cloppenburg at their own convenience. The open design made this interactive area viewable from every angle, incorporating it into the rest of the store while still making it stand out.
Materials and Design