Airports are ideal retail locations due to the heavy foot traffic which gives brands and their products a large amount of attention. Dixons needed a solution that would leverage the constant inflow of people passing through the airport and give their selection of electronics an ideal presentation and maximum exposure.

Outform collaborated with Dixons Retail Duty Free team to create an open, easy-to-shop-in environment for customers that encouraged interaction and engagement for a full hands-on experience. The Dixons Store of the Future featured simple yet elegant interaction stations and wall units which not only looked great, but also served a functional purpose. Each Dixon product was beautifully presented and let shoppers explore all its features in a more personal, hands-on way which established a relationship between brand and consumer leading to a boost in sales.