Iconic American musical instrument brand Fender has been the world’s largest guitar manufacturer for over 70 years. With an extensive portfolio of amps and guitars that have been used for every music genre, Fender needed a point-of-sale display that could show off each instrument in all its glory.

Outform was thrilled to take on the project, helping develop, manufacture, and install the new suite of POS displays for Fender’s European stores. Each guitar was mounted on a black wall panel that made every instrument pop, accompanied by photographs that reminded shoppers of Fender’s historic rock-and-roll spirit. Each display housed multiple Fender guitars, making it easy for customers to compare each model and its features to find the perfect one for them. The Fender amps were placed on and around shelves made to look like instrument crates, adding a backstage-like atmosphere to the stores.

The Fender POS Display Suite presented the products in a contemporary way while still retaining all the beloved qualities that have made Fender a revered brand in the music industry.

  • 500+ Store Activations
  • EMEA Rollout
  • Encourages Product Exploration


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