Smartwatches beautifully combine fashion and function. Not only do they need to work well, they need to look good doing it. Motorola realized the importance of trying on in-store amid a category where many smartwatches are locked behind glass, attached to hefty alarm systems, or regularly run out of battery from misplacement on charging units. To solve this problem, we designed and created displays that feature an innovative Constant Charge Cuff, letting shoppers easily slip on any watch and get the best Moto 360 experience.

The challenge is that shoppers cannot always fully experience smartwatch benefits in-store due to devices being locked or left uncharged. We thought to design a display which not only shows off the beauty of the Moto 360 smartwatch, but also lets customers try on the device and interact with the powerful Android interface.

The end result was an interactive display which lets customers try on the Moto 360 easily, keeping it charged and ensuring it is always displayed properly and beautifully.

HIGHLIGHTS
  • 1,150 IN-STORE DISPLAYS
  • 7 DAY DEPLOYMENT TIME
  • POPAI OMA WINNER
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Highlights