To reach more shoppers, Nest, along with Outform, designed and developed a series of in-store displays that would create exposure to the brand’s full line of smart home solutions, showing off their capabilities and modern aesthetic. The result was a display which created a clean and cozy home for Nest’s products. Staying in line with Nest’s product design, the tiered form factors took cues from the simplistic style, mirroring the contemporary elegance that is synonymous with the brand.

Individual product features and benefits are highlighted through callouts placed in front of each product. To help shoppers compare the different Nest Cams a comparison chart is included on each display. The graphic also lets shoppers know more about the Nest Aware subscription service and the free Nest app.

Mid and high-tier displays contain interactive elements, providing shoppers with a more immersive experience. Displays containing a touchscreen tablet give shoppers a chance to explore further – users can select which product they would like to learn more about on the screen and view a demo video to learn about the top features of each product.

A different version of the display features a 15″ screen which captures shopper attention through dynamic video content, showing Nest products in action. The display also includes a backlit Nest logo, helping shoppers easily identify the brand in store.

The Summer 2017 launch of the Nest display kicked off in July at several major retailers, including Bed Bath & Beyond, Fry’s, Best Buy, Kohl’s, InMotion, Adorama, PC Richard’s, Nebraska Furniture Mart, MictoCenter, B&H, and ABT Electronics. Outform is excited to help Nest provide their consumers with comfort and peace of mind at home.

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