Well known for its best in class home appliances, Philips was facing merchandising challenges when it came to placing their beauty products in store. We sought to create an environment that merchandised the Philips beauty products in a way that made sense to consumers, a in Personal Care showcase in the heart of the beauty category.

The Shop In Shop is  composed of several dedicated zones. Illuminated signage and TV screens help shoppers navigate and a center island delievers 360 degree accessibility to the featured products, that are each illuminated by LED product glorifiers. Touchscreen tablets are endless aisles enabling shoppers to explore the full range of devices through product information including videos and FAQs.

  • Invites shoppers to explore
  • Creates a beauty care destination
  • Allows for easy product changeout


  • Introducing the Digital Mannequin

  • Victoria's Secret PodDrop Experience