With meaningful innovation in everyday technology, Philips strives to improve regular consumers’ lives. To enable shoppers to connect with the brand, The Outform Group designed a unified retail experience that contextualizes its products in the home using digital touchpoints. Visitors can enjoy an easy, seamless experience thanks to the incorporation of immersive technology.

The space features interactive screens that provide shoppers with an overview of the products and their features, AR experiences that highlight product benefits on their smartphones, QR codes for quick and easy checkout, and live demonstrations allowing the shoppers to quickly see how the products can benefit them in their own homes.

  • Interactive Multi-Category Experience
  • Various Digital Touchpoints
  • Driven by insight, tech & creativity


  • Introducing the Digital Mannequin

  • Victoria's Secret PodDrop Experience