Scheels, known for its engaging retail experiences, sought to cut through the noise at eye level along the power aisle. With this goal in mind, Outform introduced a Digital Pallet onto the floor of Scheels in The Colony, Texas — the retailer’s largest location in the country. This strategic move aimed to elevate the visibility and engagement of seasonal footwear, a key focus area for the retailer. 

The Outform team expertly planned the production, manufacturing, logistics and installation of the Digital Pallet, and seamlessly integrated branded content into the display’s LED screens within just one week.  

The display offers a comprehensive view of the featured products, showcasing them from multiple angles and ensuring visibility from various distances. Its dynamic nature allows for the product and screen content to be constantly updated and rotated, providing a fresh and engaging experience for viewers. This feature ensures that the display remains relevant and captivating, offering limitless possibilities for showcasing products and content. 

This engaging display successfully captured the attention of Scheels shoppers, enhancing the overall in-store experience.