Titleist challenged Outform to come up with a way to rejuvenate the look and feel of Titleist’s On Course displays and fixtures to give them a fresher, premium and more dynamic spin that even better reflected the brand.

Outform came up with a set of 12 fixtures that included a diversified range of counter and floor displays meant to fit varying types of store footprints. The fixtures are able to hold various assortments of Titleist golf balls, from 6 dozen all the way up to 100 dozen. To take things to the next level, the Outform team included an innovative spring system within the 72 Dozen and 360 Degree displays. The spring system uses springs to push the product up to the top of the display. This addition eliminates the need to bend down to get the product, making product exploration easy for the older generation of Titleist’s shoppers. By bringing the product to the top, the spring system also ensures that the display is always showcasing the golf balls and merchandises each product in a more heroic way. Additionally, a slot in the display acts as an inventory checker system, letting associates know when the product needs to be restocked.

  • North America, Europe, Asia
  • 13,000 UNITS


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