TooFaced is all about fun, femininity, and charisma, which needed to come through in the design of the display. The brand carries a retro/mod visual identity, which needed to be reflected in all elements of the display.

By aligning the display design with the brand-specific colors, textures and overall energy of TooFaced, Outform was able to deliver an impactful showcase that radiated the feminine confidence with which the brand is associated.

The TooFaced Sephora Showcase series takes a feminine, girly approach that proves that being a girl is fun through the iconic colors of pink and gold carried throughout the display. The bold colors and high shine give the display that unmistakably TooFaced recognizability, creating a standout visual in store.

The products are beautifully highlighted through brand accents such as hearts, feminine fonts, and gold accents. Shiny 3D letters and chrome texture elements create a pop, adding an extra layer of visual interest and fun to the display. The display also features fun quotes true to the TooFaced brand.

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Highlights

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