Watches of Switzerland was seeking a dynamic way to draw shopper attention and promote their products at their store in the Wynn Hotel Plaza Shops & Esplanade in Las Vegas. To give the stunning timepieces the attention they deserve, we implemented our Dynamix Pro display solution.

A real table and watches are displayed at the front of the retail window, while behind them is a video which showcases digital versions of watches, along with a robotic arm that appears to move the timepieces to and from the front of the display. The combination of physical and digital elements creates a 3D illusion that catches shoppers’ attention and draws them towards the merchandise in the window.

The Dynamix Pro display is made up of short-pitch LED panels, which allowed for crystal clear, high resolution video content. And because the LED panels configuration is flexible, we were able to deliver a display size that fits the Watches of Switzerland window perfectly. The video content is able to be updated and managed remotely, giving the client flexibility to change the visuals to fit different seasons or campaigns.

Outform was able to take the project from ideation to final installation in 3 months, with strategy, video content creation, engineering and installation all done in-house.

  • 3 months from ideation to install
  • Powerful 3D visuals
  • Dynamic video content
  • Instant shopper curiosity


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