Weekly Newsletter

ExperienceInnovation_073018

In this edition, we explore how pop-up shops are an experiential brand extension, the focus on winning smaller retail footprints and how leveraging partnering with strategic brands is sparking growth.

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adweek.com

RETAIL // How Brands Are Making Pop-Up Shops More Interactive and Instagrammable Than Ever

The concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension.

forbes.com

RETAIL // For A Growing Number Of Retailers, Small Is The New Black

What’s new—and fundamentally more interesting for retail’s future—is the rise of much smaller and very much reimagined formats from well-established brands.

adweek.com

RETAIL // How Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap

Simplistic designs often blur together and won’t stand out to buyers.

retaildive.com

STRATEGY // How much does culture matter in branding?

These days, fusing culture and brand may be essential for brands hoping to engage customers with more authentic messages.

geomarketing.com

STRATEGY // How Marketers Can Customize ‘Purpose-Driven Marketing’

As global head of digital experience and marketing innovation at HP, Carmen True deals with the challenge of taking big ideas and creative concepts and making them work on the individual customer level — and part of the key, she says, is questioning built-in brand assumptions.

hbr.org

CONSUMER HIGHLIGHTS //Shoppers with Strong Religious Beliefs Spend Less

Using both field and laboratory data, it has recently been found that grocery spending decreases as religiosity rise.

brandchannel.com

BRAND HIGHLIGHTS // Taco Bell ‘Demolition Man’ Pop-Up Restaurant Wins #SDCC

Taco Bell opened a futuristic pop-up to celebrate the 25th anniversary of Demolition Man, 1993’s futuristic sci-fi action blockbuster.

adweek.com

BRAND HIGHLIGHTS // Macallan Created a Virtual Reality Tour of Its New Whisky Distillery

To celebrate the opening of its new $186 million distillery, Macallan has taken over a wing of the Grand Central Station in Manhattan with a VR tour.

fashionista.com

BRAND HIGHLIGHTS // Brands Like Madewell and Reformation Are Driving Growth for Nordstrom

The department store chain has become a go-to retail partner for direct-to-consumer brands and explained why during its latest Investor Day.

chicagotribune.com

BRAND HIGHLIGHTS // Future of Target on display in Chicago

Remodeled stores showcase Target’s omnichannel convictions. Target is remodeling 18 Chicago-area stores this year as it works toward updating more than 1,000 by 2020.

dezeen.com

BRAND HIGHLIGHTS // Sunken Apple store in Milan

In Milan the latest Foster + Partners-designed Apple Store premiered Apple Piazza Liberty, a new retail location that will revitalize a piazza in the center of Milan.

retaildive.com

BRAND HIGHLIGHTS // Has Casper put traditional mattress sellers to sleep?

The 2010s ushered in an influx of bed-in-a-box mattress players that changed the way we think about the sector. But how much really changed, and where are the mattress startups headed?

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