Weekly Newsletter

Newsletter_082718

In this edition, we explore lessons retailers can learn from The Museum Of Ice Cream’s success, why more and more people are using search to optimize their real-world experiences, and how Google is busting into brick and mortar.

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forbes.com

RETAIL // The Most Innovative Retail Concepts Ever Are Being Tested Now

No one knows what a retail store of the future should look like. These companies are testing out revolutionary concepts that change how stores work.

shopify.com

RETAIL // What Retailers Can Learn From The Museum Of Ice Cream’s Sweet Success

In an era where retailers are whipping up new strategies to get people inside stores and increase foot traffic, the Museum of Ice Cream mastered bringing in the crowds.

designmind.frogdesign.com

RETAIL // What We Can Learn from China’s Clicks to Bricks Retail

Three trends from the past year show how China is excelling in the evolution of omnichannel retail.

retailcustomerexperience.com

RETAIL // 9 ways to impress retail customers with the visually unexpected

Ron Lutz, EVP and chief client officer of Miller Zell, offers up nine approaches to create a memorable visual experience, from lighting to virtual reality.

uxdesign.cc

STRATEGY // Transactional Vs Experiential journeys: understanding and designing for both

When you are mapping out a customer journey, often you’ll find that customers have different drivers and needs to complete a certain set of actions.

psfk.com

COSTUMER EXPERIENCE // Allowing Consumers To Curate Individualized Customer Experiences

From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust.

thinkwithgoogle.com

CONSUMER INSIGHTS // 3 Key Drivers Of Search Behavior

The latest search trends show how people today are research-obsessed. We’ve identified three reasons why consumers feel a need to “know before they go.”

unidays.studio30.adage.com

CONSUMER INSIGHTS // Meet Gen Z

Gen Z is far more complex in its media use than most thought leaders in marketing would have you believe. A new study by UNiDAYS turns five key “facts” about Gen Z on their heads, revealing them for what they are: marketing myths.

launchmetrics.com

CONSUMER INSIGHTS // How Luxury Watch Brands & Jewelry Makers Are Capturing Millennials

How do luxury watch brands and jewelry makers attract Millennials? We highlighted four ways these brands are winning over the next generation.

cnet.com

TECH // LG’s ‘wearable robot’ will transform the proletariat into unstoppable machines

LG’s SuitBot is designed to make work easier. Forget robot overlords — this robot goes over pants.

money.cnn.com

BRAND HIGHLIGHTS // Target’s new strategy is paying off big time

Target rode a red hot US economy and a revamped strategy to its best quarter in more than a decade.

retaildive.com

BRAND HIGHLIGHTS // How will Google bust into brick and mortar?

It’s reportedly only a matter of time before the tech giant signs the lease on its first permanent store — and just what its physical strategy will look like remains to be seen.

digiday.com

BRAND HIGHLIGHTS // L’Occitane’s new store is full of flashy tech.

French prestige beauty brand L’Occitane leans heavily into experiences for its latest retail store concept.

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