The Intel AI Experience at Future Stores on Oxford Street brought AI-powered personal computing to life. Partnering with Outform, Intel transformed the space into an interactive hub that showed how AI enhances gaming, creativity, and productivity, turning abstract tech into real-world impact.

Visitors explored hands-on zones like the Intel Battle Station for high-performance gameplay, the AI Photo Booth for real-time avatar creation, and the Gateway Shopping Assistant for personalized PC builds. A curated event lineup, including a League of Legends watch party featuring Team Liquid and OEM demos, amplified the experience and drew over 5.2 million in footfall in just 4 weeks.

Focused on education over transactions, the experience drove results: 99% of visitors found it relevant and enjoyable, 92% left with a better understanding of AI PCs, and 82% were more likely to consider buying an Intel AI PC. With a 59% sales lift during the month of the activation, Intel outperformed the UK PC market by 11 points.

Together, Intel and Outform created a blueprint for the future of experiential retail—where learning, engagement, and conversion happen in one seamless space.