Scheels set out to transform the digital experience across its stores, creating a connected environment that could engage customers throughout its massive 300,000-square-foot retail destinations. With a vision to become the “Disney of retail,” the program needed to bring together entertainment, information and brand engagement while laying the foundation for a connected digital ecosystem designed around the customer journey.

Outform delivered a comprehensive digital retail program spanning strategy, design, production, logistics, installation and ongoing maintenance. The deployment brought together 90 digital screens across a range of applications, each designed to integrate naturally into the store environment while supporting Scheels’ broader vision for a connected retail ecosystem.

The experience combines stairwell screens, round column displays, digital end caps, pedestals and tables, shadow boxes, and Dynamix Pro shoe walls across full and half configurations. Digital content, interactive screens and QR codes create opportunities for customers to engage with products, discover information and interact with brands throughout the store.

With 90 screens deployed across the Cedar Park location, the program establishes a scalable digital foundation for Scheels’ evolving retail experience. The result is a more connected store environment that brings digital engagement into the customer journey while creating meaningful opportunities for brands to reach shoppers at key moments.