To support PAYOT’s debut in China, Outform reimagined the brand’s retail presence with an immersive flagship experience at Nanjing Deji—designed for a new generation of highly informed, self-guided beauty shoppers.

At the center of the space are modular Place & Learn discovery tables, powered by RFID technology. These tables transform product exploration into interactive micro-learning moments, allowing shoppers to engage with ingredients, textures, and benefits at their own pace—while equipping in-store teams with tools to guide deeper conversations and drive conversion.

Fully modular and content-driven, the system enables real-time updates across product launches, campaigns, and promotions. Integrated analytics allow PAYOT to continuously learn from shopper behavior and refine its approach for the local market.

Delivered from concept to installation in just four weeks, the flagship also features 30+ high-impact digital assets designed to amplify storytelling, drive foot traffic, and extend the brand experience beyond the store.

The result is a dynamic retail environment that blends heritage with innovation—turning education into engagement, and discovery into measurable impact.