In-store mattress shopping relies on how effectively shoppers can explore and understand the products around them. Purple saw an opportunity to create a stronger connection between its brand, products and the showroom experience, with a focus on driving measurable engagement within Nebraska Furniture Mart stores.

Outform developed an interactive experience that brings digital content into the physical product display. Tablets guide shoppers through a journey, creating a more engaging way to explore Purple’s products while they are in the showroom.

Dynamic content extends from the tablets into the headboards themselves, connecting the digital journey with the physical display. This integration makes the content part of the product experience, giving shoppers another way to interact with what they are considering.

The experience was brought to life across four showroom installations, including three Nebraska Furniture Mart locations in Dallas, Omaha and Kansas City, alongside a Purple showroom in Las Vegas. Strategy, design, production, manufacturing, logistics, installation and post-install maintenance came together to carry the experience from concept through to the showroom floor.

By bringing digital content into the physical display, Purple creates a more connected way for shoppers to explore its products and engage with the brand in-store.