Outform is returning to NRF’s Big Show in 2027 to showcase the latest in connected retail experiences. Stop by our booth to experience the connected ecosystem where retail media meets the physical store, giving brands the power to capture attention, engage shoppers, and drive real performance.

The Outform Booth Experience

At NRF, we’re bringing our end-to-end vision to life across immersive displays:

Retail Media, Fully Integrated: See how we streamline campaigns and take you seamlessly from strategy to execution in one connected ecosystem, making it easier for brands to activate across retail spaces.

Technology That Connects: Experience our hardware and software working in sync, built specifically for the realities of modern retail.

Where Physical Meets Digital: Discover our high-performance digital displays and interactive fixtures designed to captivate shoppers, spark engagement, and drive real performance.

Optimized & Managed to Perform: Learn how our connected infrastructure keeps your activations monitored, optimized, and delivering results for brands effortlessly.

Come see it in action.

January 10-12, 2027

Jacob K. Javits Convention Center
429 11th Ave
New York, NY 10001 

Level 3 – Booth 6609

Keynote Session

Outform will also take the stage at NRF 2027 with “The Next Era of Digital Retail: From Connected Stores to Adaptive Experiences,” exploring how digital discovery can extend into the physical store. Through the lens of beauty retail, the keynote will examine how connected content, technology, physical experiences, data, and media can work together to create richer product discovery and more responsive in-store experiences.

Click here to learn more.

Sunday, January 10 at 11:30 AM
HP Stage, Javits North, Room 411

 

Speakers

Zena Arnold
Chief Marketing Officer, Sephora

Ariel Haroush
CEO & Founder, Outform; Chairman & Founder, Future Stores

Donna Regii
VP of Beauty, Outform

ABOUT US

Outform is a global retail innovation agency driving the future of in-store experiences. We maximize the impact of physical environments through strategic retail design, merchandising programs, and branded spaces—powered by in-store media and digitization. From immersive displays to connected ecosystems, we deliver stunning, data-driven solutions backed by cutting-edge engineering and seamless global deployment. We dare to innovate.