Outform was awarded “Best Small Booth” at HD Expo, marking a major milestone for the company’s newly launched hospitality division and its first time exhibiting at the show.

Earlier this year, Outform Hospitality launched with a focus on creating immersive, brand-driven guest experiences that bring hospitality concepts to life. HD Expo served as the division’s official introduction to the hospitality industry, giving the team an opportunity to showcase Outform’s experiential approach in a new space.

The award-winning booth was inspired by Bellboy Bar, drawing from the project’s layered atmosphere and storytelling-driven design. Created to feel warm, elevated, and immersive, the space stood out on the show floor while reflecting the intersection of hospitality, experience, and brand environment design.

For Outform, the recognition represented more than an award win. As a first-time exhibitor and a new vertical, the experience created strong momentum moving forward — opening the door to new conversations, partnerships, and opportunities within the hospitality space.

The debut at HD Expo marked an exciting next step for Outform Hospitality as the division continues expanding its presence and shaping immersive guest experiences for the future.