By simply waving their hand, shoppers can control the entire display experience. By re-thinking how a shopper can interact with products, we have created a touch free option that integrates hand gestures as a new command language. To draw users in, the experience features a responsive illumination tool that gets brighter as users approach the gesture sensor. Users can lower their hand over the sensor to activate, left to right to raise or lower volume, or front to back to change tracks. Catering to the modern day shopper, this experience eliminates concern about touching public surfaces, while still providing an interactive retail experience.