Future Retail Newsletter

How cameras are fueling retail innovation, full-body deepfakes are the next step in AI-Based human mimicry, and brands are adopting sonic branding.

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DESIGN // A London Dessert Spot Made For Instagram, Snapchat And TikTok FormRoom went a step further in creating a social media-friendly space for Dyce Dessert Parlour by adding dynamic elements suited for video sharing platforms. frameweb.com nbsp; RETAIL // What is it about Tmall? The importance of the trusted Chinese platform to Western brands that want to engage with shoppers in the country continues to grow. retaildive.com RETAIL // How Niche Western Brands are Accidentally Gaining China Market Share The rise of niche brands in China highlights the power of information transfer across social media. jingdaily.com nbsp; RETAIL // From Dead Store to Pop-Up “Social Infrastructure” A Boston nonprofit has taken a tactical urbanist approach to vacant spaces: by physically occupying and turning them into pop-up public places. citylab.com RETAIL // The Hottest Retail Interior In China Is Not In Beijing Or Shanghai Brands need to create compelling experiences to entice consumers to visit their stores, and that’s why we’re seeing some of China’s most impressive retail interiors in cities like Chongqing, Suzhou, and Zhengzhou. jingdaily.com nbsp; RETAIL // How Consumers Are Driving Physical Retail Creating multi-dimensional and purposeful spaces ensure consumers stay engaged and curious dueing each interaction with the brand, giving them a reason to visit again. thedrum.com TECH // Full body deepfakes are the next step in AI-based human mimicry This developing branch of synthetic media technology has commercial applications—but also has the potential to disrupt elections and spread disinformation. fastcompany.com nbsp; TECH // Sonic branding: Sound is becoming an important part of brands’ repertoires Brands are increasingly spotlighting unique and bespoke sounds in their campaigns and activations. jwtintelligence.com TECH // How AI Can Save The Retail Industry Machine learning can help with understanding the customer, forecasting, and streamlining product supply and development. techrepublic.com nbsp; TECH // Cameras Help Fuel Retail Innovation By being able to identify customers’ age, gender, and even license plates, security cameras can further personalize the consumer experience and save shoppers time. pymnts.com BRAND HIGHLIGHT // Gymshark’s space offers a refreshing take on wellbeing After completing the sportswear brand’s UK headquarters, design company Oktra took on Gymshark Lifting Club, which champions wellness and brand innovation. frameweb.com nbsp; BRAND HIGHLIGHT // Saint Laurent Opens A Café For Paris Fashion Week The black, marbled coffee shop offers up a variety of tasty treats alongside weekly QR codes on branded cup. clashmusic.com OUTFORM // Get More Innovation News Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail. outform.com nbsp; OUTFORM // How Are We Doing? Take Our Survey We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better. outform.typeform.com