BEAUTY MARKETING RETAIL EXPERTS

The beauty retail landscape shifted dramatically during the pandemic, forcing retailers and brands to quickly and aggressively adopt eCommerce tactics and digital selling initiatives. This trained the consumer to think and behave digitally.  At the same time, the digitally savvy beauty customer has a baseline desire to interact with brands through in-store experiences. Shoppers want product play, education, and personalized solutions.

The Outform Group is uniquely positioned to create the next evolution of beauty retail. We start with strategy-based design.  Our brand and consumer insights, digital expertise, and understanding of the beauty landscape allow us to craft a unique customer journey for every brand partner.  We can bring “tech readiness” to in-store displays to connect the dots between the digital and brick & mortar space, elevate the customer journey in-store and drive productivity.

Our decades of experience working closely with brands and beauty retailers like Sephora and ULTA allow us to strategically advise brands and deliver elevated, impactful in-store retail solutions. We understand that a brand’s in-store presence is an investment in awareness-building and a primary platform to scale the brand.

We are the beauty industry retail marketing experts connecting in-store shoppers with brands and products. We make fixtures work smarter to attract, engage, connect, educate, navigate, convert and retain your customers.